MATCHLESS GIFT
We all love receiving gifts! Though it’s hard to find a gift that can give us an eternal favor.‘Matchless Gift’ is a gift to the entire human society that promises to give a gift which is eternal and “matchless”. What is the gift then? The gift of “Permanent Freedom from Material Suffering’.
People are dying like animals on a daily basis. They have know idea about life after death. People have this concept that there is no life after death, as a result they try enjoying their senses in the best possible way and waste this precious human form of life. A living entity may have good food to eat, beautiful opulent house to stay, other nice arrangements for sense gratifications but they may not be considered humans until they take to spirituality i.e Krsna Consciousness. Even an animal is eating , sleeping, mating and defending. The only difference is ‘Spirituality’. The distinction occurs when the human being becomes inquisitive and asks “Why am I suffering in this material world? Who am I and what is my identity? How can I find supreme bliss?”
The aim of Krsna Consciousness is to bring living entities back to Krsna the Supreme Personality of Godhead. No one talks about this absolute reality in modern society, starting from birth people are accustomed to enjoy their senses in one or the other way. This Krsna consciousness movement aims at curing man of his material disease and reestablishing the original consciousness.
No money in the world can buy spiritual freedom. Hence, Matchless Gift is the rarest, most valuable , and most sought after commodity . It is equally available to the rich and poor, men and women, black or white, without bias.
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